We are…

We’re a husband and wife team with a combined 20+ years of creative and marketing experience. We lead a team of professionals who offer enterprise level services at accessible prices by working lean and staying transparent.

Side Role is based in our hometown of Charlotte, North Carolina. We really enjoy working with local businesses but our client list includes a diverse group of customers all over the country.

We work with clients nationwide. Starting with a simple intake form, we gather key info and then outline a timeline with a series of check-ins by phone or virtual meeting to keep the project running smoothly across all time zones.

We offer a full suite of marketing deliverables. Our core services include website builds, custom email templates, analytics, display ads, and print materials. Each of these can be components of a fully integrated marketing initiative, or you can work with us on just the support you need. We also have packages designed to provide the essentials for clients at specific points in the business journey.

We work on all major platforms and offer optional custom coding. We can recommend the best platform to fit your goals. See a list of our partnerships and accreditations >

We work smart with low overhead so we’re able to offer top-level services for significantly less than our Big Agency counterparts.

We are storytellers and enjoy finding new and creative ways to highlight the best of our clients and their businesses.

With Side Role, clients access enterprise-level creative services on bootstrap budgets. Our values are simple: Do what you love. Be smart and be bold. Never stop learning. Work inspired. If this resonates with you, we'd love to meet you!

What are your pain points? Where do you want to be able to focus your time and energy? How do you need your website to work for you?

The best websites feel simple and effortless but often belie the strategic planning and streamlining it took to get there. Is it nice to look at, easy to navigate, and does it deliver on the goals it is set up to achieve? Great websites tell unique stories that are built on a wholistic approach and understanding of the business.

Our most typical website timeline runs 3-4 weeks and includes stages for content collection, concepts, build, and revisions. Simple sites can be launched within a week, while more extensive builds can take a few months. Partnerships begin with a roadmap and frequent check-ins so we pace the job appropriately from kickoff to launch.

We believe that to stay relevant, you have to stay inspired. Side Role allows the space to constantly expand our reach, build relationships, and diversify.

During our careers, we’ve worked for traditional agencies and we’ve both been on the client side, working with those agencies. So we understand very well the challenges of a typical agency model. We established Side Role to solve for those issues. We keep things lean and stay transparent.

Halloween is a favorite holiday in our house and we have an annual watch list of all the best seasonal films. Donnie Darko and An American Werewolf in London are always at the top.