ABOUT US

Who we are.

We are partners, parents, professionals, and entrepreneurs. During our careers, we’ve both worked for traditional agencies and we’ve both been on the client side, working with those agencies. So we understand very well the challenges of a typical agency model.

We established Side Role to solve for those issues. We keep things lean and stay transparent. We reject the one-size-fits-all approach. We embrace strategic vision and execute at the highest level to meet goals and achieve long-term success.

With 20+ years experience in brand and marketing, we're linked to the best in the business. We lead a network of freelance professionals who choose to offer their talents outside of their nine to fives. We work with a group of the most talented people we know– and we know a lot.

Our contacts all share the belief that to stay relevant, you have to stay inspired. In the ever-evolving creative fields, if you stop learning, you’re already behind. So to supplement the great work we do at day jobs, Side Role provides an outlet to expand our reach, build relationships, and diversify.

– CR & Jenny Rollyson

Husband & wife team

Co-Founder, DEVELOPMENT LEAD
By day : UX & Web Manager for a S&P 500 Fintech

Co-Founder, DESIGN LEAD
By day : Marketing Director for a global brand in the outdoor apparel space, and formerly “My Girl in Graphics”.
“I majored in English and have taught writing so I can tell your story and make your message shine.”

Our values

Do what you love.

When we follow our passion, work is important, fulfilling, and most of all fun.
Be smart and be bold.

Our creativity is about taking calculated risks, with equal parts knowledge and nerve.
Never stop learning.

We lean in to curiosity and our work allows us an outlet to play and diversify.
Work inspired.

We seek out partnerships with people and companies who surprise and challenge us.